Coulter Partners places Lucas Kromann as CEO of Oral Care Denmark to lead strategic market entry

Oral Care is a leading dental care service provider offering both clinic-based and mobile dental services across Sweden, Norway, and the Netherlands. Following its acquisition by the Nordic private equity group Axcel in 2022, Oral Care is now entering the Danish market as part of its ambition to build a premier Northern European dental group.

As CEO of the Danish entity, Lucas Kromann is responsible for establishing the company’s presence in Denmark and leading the initial scale-up of the business. His role encompasses both strategic and operational leadership – from driving M&A activity and building market traction to creating the infrastructure necessary to support future acquisitions and growth.

Martin Sellman, CEO at Oral Care, commented: “We are thrilled to welcome Lucas to lead our expansion into Denmark. His unique combination of top-tier strategic consulting experience and a proven track record of building businesses from the ground up makes him the ideal leader for this pivotal role. We are confident that his entrepreneurial mindset and operational expertise will be invaluable as we establish Oral Care as a leader in the Danish market.

“We appreciated the Coulter Partners team’s diligent approach and their ability to identify a candidate who truly understands the complexities of both M&A and operational scaling.”

Charlotte Bennett, Client Partner at Coulter Partners, added: “It was a privilege to partner with Oral Care and Axcel on this critical appointment. Lucas is a highly motivated leader who brings a rare blend of strategic rigor from his time at BCG and the hands-on 'founder' energy required to launch a new market entity. We look forward to seeing the impact he will have as Oral Care executes its international growth strategy.”

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Lucas Kromann, CEO Oral Care Denmark

Lucas Kromann brings a distinguished background in strategy, M&A, and operational leadership to Oral Care. Most recently, he served as a Project Leader at Boston Consulting Group (BCG), where he led high-stakes digital transformations and M&A mandates for global clients in various sectors.

Earlier in his career, Lucas demonstrated his entrepreneurial capability at Amaris, where he successfully launched the group's Danish operations. Tasked with building the entity from scratch, he established the office, secured a niche market position, and grew a high-performing team. Additionally, Lucas has significant experience in venture capital, having served as a Venture Advisor where he evaluated early-stage growth ventures and completed several successful investments and exits.

Lucas holds a B.Sc. in Economics & Business Administration from Aarhus BSS and a master’s degree in Organizational Innovation & Entrepreneurship from Copenhagen Business School.

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